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The software giant brought in $10 billion in ad revenues last year, selling ads on various services such as its Bing search engine and its business-focused social network, LinkedIn.
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Hit by a dwindling user base, Netflix has partnered with Microsoft ( MSFT Quick Quote MSFT - Free Report) to provide the infrastructure that powers the streamer’s ad-supported tier that the company plans to launch in early 2023.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here. This Zacks Rank #3 (Hold) company is renegotiating deals to put ads on its platform and will launch first in countries that have more mature advertising markets. That follows several rate hikes to help pay for its original programming, which has gained importance since Disney pulled its programming and classic movies from Netflix after licensing agreements between the companies expired. Netflix’s most popular streaming plan in the United States is now $15.50 per month. The new tier will cost less than the current ad-free service and is part of a plan to make Netflix more attractive to cost-conscious consumers. Netflix, in June, confirmed that it is set to launch an ad-supported tier to reduce its losses and bring more users to the platform. The company was fined $170 million by the US Federal Trade Commission (FTC) in 2019, as part of a settlement to end probes into YouTube`s alleged collection of children`s personal information without the consent of their parents. Alphabet’s ( GOOGL Quick Quote GOOGL - Free Report) Google-owned YouTube now officially limits the amount of data it and creators can collect on content intended for children. Organizations like the American Psychological Association have called for strict restrictions on advertising for children. The recent gains propelled the company past rival Netflix, which at the end of the second quarter had 220.7 million subscribers. In total, Disney streaming services, comprising Disney+, Hotstar, Hulu and ESPN+, now have over 221.1 million subscribers worldwide. Overall, Disney+ subscriptions went up to 152.1 million for its third fiscal quarter that ended on Jul 2, and the streaming giant added 14.4 million new subscribers in the April-June period. In May, Disney+ announced that preschool children who use their profile to watch the ad-supported Disney+ tier will not see any advertising. Netflix is following the footsteps of its rival Disney ( DIS Quick Quote DIS - Free Report) owned Disney+. Quote Fierce Competition from Disney+ Creates Challenge